Witch, Please debuted in August as a weekly exclusive Spanish-language Spotify production hosted by the witch, tarot reader, and astrologer Mika Vidente alongside apprentice and friend Fer Aldre. Turn up the magic with Witch, Please in Mexico and Colombia
And while each differs in its approach and style, they offer something similar: a message from the universe. and in Mexico, especially among Gen Z, who are proving to be rabid connoisseurs of horoscopes.īeyond Horoscope Today is a global landscape of future-focused shows featuring witches or tarot readings or-more simply-groups of friends discussing their star charts, many of which have a Gen Z host, audience, or theme. The first localization of Parcast’s show-meaning it’s not only translated, but also has unique horoscopes and messages for its Spanish audience-was prompted by the success of the original in the U.S.
In September, Parcast and Spotify brought Horoscope Today, or Tu Horóscopo de Hoy, to listeners in Spain. (There’s even a feed available in Australia and New Zealand that publishes the U.S.’s episodes a day early to account for the time change.) Since then, the show has been adapted into local languages for listeners in Brazil, Mexico, India, Indonesia, and Germany. More recently, horoscopes and astrology found their way into pop culture, and over the past few years, onto the soundscape that is podcasts.īack in September 2019, Spotify and Parcast launched Horoscope Today, a daily podcast that gives listeners a personal forecast-one for each of the 12 signs per day, 365 days a year. Is Mercury in retrograde? What does your star chart say? Throughout history and across cultures, people have looked to the heavens for insights and inspiration to bring back to their daily lives.
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